Yeah, I understand that. Severap moderator comments have come back with the "we're low cost / no-frills / reasonable prices" and I was adding voice to the idea that would you charge me a little bit for that frill and I would pay you.
To Smarty's credit, the reason why the additional £3 or £5 for Hullomail seems expensive is because that is a fair chunk next to the £10 or so that I pay Smarty for my contract. When I used to pay EE £45 (including the phone) that seemed less significant.
If Smarty were to offer an add-on where I paid another £1 or so per month that would add significantly to profit for Smarty (assuming 20% margin at the moment) and I'd be a super happy customer.
Just saying. 😉