4 reasons why I moved from Vodafone to Smarty: Price (very competitive for unlimited calls/texts + 40GB of data/month); SIM-only contract terms (1-month rolling contract; in EU, no roaming charges and 12GB/month of data without charge); Signal streng...
I recommend that you focus on improving your 4G signal, which is appalling. This is the area where your service fails. Making plans £1 or £2 cheaper will attract new customers, but you'll lose your existing customers who can't make or receive calls. ...
