Having come from another similar similar network (I don't know if mentioning other network names is allowed, so I'll refer to it as "the other network"), I was given monthly discounts and freebies. I do miss those, but the Smarty promotion I am currently on is 47.5% cheaper! Considering the other networks' offerings, I would love to see Smarty offer a loyalty rewards scheme. It would include things like...
- Monthly (or more frequently!) freebies and discounts. Think things like free ice cream from a supermarket, discounted Vue or Odeon cinema tickets
The option to exchange the available at the time reward for the value of the reward would be a nice unique option. For example, the reward is a £2 gift card for free ice cream at a supermarket. You could instead get a £2 Smarty account credit or 2GB of data (both with a value of £2) - this would still be available if all rewards have been claimed. This way, no one misses out and if the reward is not something you fancy, you still get a nice extra... and something the other network doesn't offer!