Forum Discussion
Three and Vodafone Merger Approved by CMA - Good News?
> Will this mean the end of the great value packages that Smarty offer?
Almost certainly the Smarty brand will be shuttered. Why keep two challenger brands under one carrier, especially in such a small market that the UK is. Makes no sense. Either Voxi or Smarty will go.
- MSF19-12-2024SMARTY Guru
give-us-eSIM A lot of assumption there!
It may be that the new management takes the view "if it ain't broke, don't fix it".
They may make savings from administration and it may also be that getting rid of any of the networks themselves would put a strain on the remaining ones and therefore not increase profits.
- give-us-eSIM19-12-2024SMARTY Commentator
Never done much M&A have you? I have; lots. Cuts to consolidate costs are going to hit. It’s just a matter of when, not if, Smarty is shuttered and staff are made redundant.
- MSF19-12-2024SMARTY Guru
give-us-eSIM Maybe not, but I've certainly run successful businesses.
You are assuming that getting rid of a whole network will itself increase profits due to consolidation. Have you done M&A on mobile networks?
It sounds like it won't bother you much because you will be off to another network as you don't fancy the merger.