Forum Discussion
Esim and losing customers
give-us-eSIM For the last year customers have often brought up this issue, but still there is no e-sim support.
For some unexplained reason, this does not appear to be a priority for Smarty.
Yes, I'm sure they will lose a few customers, but perhaps they are balancing that against the huge numbers that they are gaining?
Smarty has bigger issues than eSIM (unfortunately). The reality is that when the Voda / Hutchinson merger is complete, Smarty or Voxi are not sustainable as separate entities. One of the experimental brands will fold, just as 3 will fold into Vodafone in the next few years. Just look at how quickly Sprint folded into TMUS here in the US.
re eSIM; there was a post on LinkedIn from the chap who runs commercials for Smarty attending a prepaid conference where one of the components was how to take commercial advantage of eSIM in a prepaid world. I'm of the opinion that if the commercial stakeholders of a carrier haven't worked that part out yet, then they're never going to be executing successful. I certainly wouldn't hire them.
