I would like to add a new comment with some more ideas
💸 More conversions! - I love how cheap Smarty's add-ons are! I like how you can convert out of plan add-ons to account balance. I think you should be able to convert data add-ons to account balance as well, and the rate would be the same as it is for those on data discount plans... Smarty would still calculate your unused data in MBs, not GBs, so you'll get exactly what’s due when converting data add-ons to account balance. This would only work with purchased add-ons, not inclusive data allowance
Why would this be beneficial?:
1 - A customer may have purchased data add-ons to keep them going for a day or so, before their allowance refreshes
2 - A customer may decide a different add-on like UK Unlimited Data Pass would work better
3 - A customer may have changed their plan to unlimited, making previously purchased data add-ons pointless. The converted balance could go towards their plan renewal instead
🎂 Happy Birthday! - If a customer has given their date of birth on sign up or through account settings, they can choose one add-on for free during their Birthday month. The available add-ons would be of the same value. For example:
"Happy Birthday from Smarty! We're treating you to any add-on up to the value of £5! Here's what you can get: 5GB Data add-on, 3 days unlimited UK data pass, and more - visit the Smarty app or your Smarty web dashboard to claim"
🎁 🤝 Helping Hand! - For customers using the Smarty Group Plan feature, gifting data to another member of the group could be a feature. Of course, the data would come from the person gifting it. Let's say for example Andy has 100GB and gifts 10GB to Bob who has 0GB left... Andy now has 90GB and Bob is a happy chap with 10GB data
I hope these ideas help Smarty become an even better network!
Edit - I have another idea. I figured it would be best to add it to this comment instead of create multiple new comments. Data rollover would be a nice feature, and especially helpful to those on lower data allowance plans who don't use all of their data monthly (but would still apply to all plans, of course apart from unlimited data plans)